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Google Tests Local Ads on Maps - Starwood and Interncontinental chains participating

A screenshot of the Google Maps tools showing a list of hotels in NY - when you click on the marker you get the hotel details and additional info

Clickz.com reports: "Google is experimenting with plotting local advertisers' locations on its Maps product, giving marketers a visual and spatial accompaniment to their locally targeted ads."

This is a great functionality - so far it has been reported that the Starwood and Intercontinental brands are participating in testing.

Try it out for yourself:
Visit Google Local and search for "hotels" in/near New York (Link)

This will give you a list of hotels in the area with positional markers..clicking on the markers gives you more information about the hotel. Logos may also be included in the future, by Google.

JJ

Read the original article: Google Tests Local Ads on Maps

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