Hilton launches 1 Billion Dolllar Campaign "Travel should take you places"

The purpose of the "Re-ignition" campaign is to connect with the customer on an emotional level, instead of just listing a series of amenities that the Hilton hotels have to offer.

The campaign will focus on the concept that "travel should facilitate meaningful experiences" and how Hilton plays into that connection. The ad campaign is called "Travel should take you places" and will begin Jan. 15 on TV, online and in print publications.

Read the full article here: Lodging & Conventions - bizjournals.com

tags: hospitality

Posted 01/14/06 by JJ | Filed under: Sales and Marketing