The State of Search Engine Marketing

New research from SEMPO sheds light on what's happening in the search marketing industry today, from the size of the industry to key trends that will shape the year ahead.

The SEMPO sponsored survey was conducted by Radar Research, LLC and Intellisurvey, and drew 553 respondents. This is the second annual industry-wide survey; last year's 2004 State of the Search Marketing Industry was released a little more than a year ago.

The report had both predictable findings and a few surprises. According to the study, the U.S. and Canadian SEM industry has grown from $4 billion to $5.75 billion, with paid placement accounting for 83% of the total spend.

Read the article here: Search Engine Watch

tags: hospitality

Posted 01/09/06 by JJ | Filed under: E Commerce and E Business