Sex appeal a useful marketing move
Sex appeal has a strong marketing allure and hotels can stay "ahead of the curve" by responding to consumers' needs or dreams. Simply relating to the audience's senses and creating a stimuli that influences their decision can do the trick, an expert says.
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You see, it works. I have your attention! - Whether it be comely lasses, gliding along the beach, or a catch phrase for Las Vegas, 'shussing' the mountain, or Brooke Shields and her Calvin Kleins, we know that sex sells. In our business, we showcase the senses, stimulate the expectations and hopefully deliver the goods - the measure of your Hospitality Performance.
Sex appeal comes in many forms.
Full Article: Hospitality Has Sex Appeal - By John Hendrie :: Hotel News Resource
tags: hospitality
Posted 01/07/06 by JJ | Filed under: Sales and Marketing
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