Watch Your Step: Seven E-Mail Landmines

The e-mail rules have changed. E-mail success requires knowing how to navigate marketing landmines and the ability to harness the rewards e-mail marketing has to offer. Seven key landmines can cause an e-mail program to blow up:

Prospect e-mail database
Opt-in methodology
E-mail promise
Header information
Above-the-fold content
Relevant content
Landing page

Read the whole article by Jeanniey Mullen here: Watch Your Step: Seven E-Mail Landmines

Posted 12/20/05 by hotelguru | Filed under: E Commerce and E Business