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Youtube launches HotSpots to track how users view video

Google's Youtube is launching yet another in a series of excellent analytics tools this week. Called "HotSpots" the Youtube analytics tool will allow users to analyze how their videos are viewed and how parts of their video are received by their audience. An article by AdAge takes a look at the new feature:
HotSpots plays a video alongside a graph that maps whether the audience is lower or higher than average for a particular length of video. When the graph goes up, the video is "hot," and more viewers are watching -- because there's either less attrition or some viewers are fast-forwarding or rewinding to isolate a particular point in the video. When the graph goes down, the video is "cold" because viewers are leaving the video or skipping to another part of the content. Another service, Visible Measures, also measures this sort of audience engagement within a video, among other things. Source


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Posted 09/15/08 by JJ | Filed under: E Commerce and E Business

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