Hotel Labs Uncovered - Guinea Pigs, Hotel Design and Development
All of the big chains operate labs to develop fresh ideas, which are important in an ever-more-competitive lodging landscape. Starwood, best known for its cutting-edge Westin and W Hotels, maintains test rooms in a warehouse near its headquarters in a New York suburb. London-based InterContinental has model rooms in San Diego for its new Hotel Indigo chain. The new look of Hyatt's Summerfield Suites brand is being hammered out in a basement of the chain's Chicago headquarters. And market-leading Marriott, legendary for its research- and focus-group-driven brands, maintains its hotel laboratory deep in a sprawling subbasement of its worldwide headquarters in Bethesda, Md.
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tags: hotels, hospitality, travel, hotel-development, hotel-design, hotel-room, starwood, hilton, marriott, msnbc
Posted 09/03/08 by JJ | Filed under: Ideas Innovations and Best Practices
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