After Google's recent takeover of DoubleClick, the company has opted to retire its ailing Referrals section of Adsense in favor of Performics / the DoubleClick Performics Affiliate Network.


A message from Google:

We're constantly looking for ways to improve AdSense by developing and supporting features which drive the best monetization results for our publishers. Sometimes, this requires retiring existing features so we can focus our efforts on the ones that will be most effective in the long term. For this reason, we will be retiring the AdSense Referrals program during the last week of August. We appreciate your patience during this transition and here are some alternative options to consider:

Google Affiliate Network: As part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network will now operate as the Google Affiliate Network for advertisers targeting users located in the United States. Similar to the AdSense Referrals program, the Google Affiliate Network enables publishers to apply for advertiser programs and get paid based on advertiser-defined actions instead of clicks or impressions. For further details, please visit: http://www.google.com/ads/affiliatenetwork/

tags: google, ecommerce, emarketing, referrals, adsense, doubleclick, performics, advertising, webmasters, websites, affiliate, marketing, search