Ten Trends To Watch In The Year Ahead

Demand for leisure travel services will continue to outpace that for business travel
More leisure travelers will select cruises and timeshares as alternatives to vacations that include conventional lodging
Activities that promote stress reduction will gain in popularity
Meetings and conventions will drive the recovery of demand for business travel services
Expect to be "fired" if you’re not wired
Air travel will remain remarkably affordable
Lodging rates will rise
Travel agents will continue to morph into sellers of "complex" and "high risk" travel products and services
Consumers' utilization of the Internet will continue to reinvent the distribution and sale of travel services
Transparent pricing will underscore the urgent need for brand clarity