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Seven Common Sales Challenges That Prevent Executive Buy-In

With the complexity of today's business solutions and their far-reaching affects, senior level executives are often actively involved in the process of assessing the issues and their options. Yet many companies are finding that their best sales and marketing strategies are highly diluted by the time they reach their customers, and their sales professionals are not connecting to the power in the executive suite.

Gaining access and connecting to executive decision makers is just one of the challenges that most sales professionals face. There are seven common challenges that sales professionals need to resolve to effectively engage the executive suite.

Read the original article by Jeff Thull here: MarketingProfs

Posted 12/20/05 by hotelguru | Filed under: Sales and Marketing

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