Piggybacking on Paid Search angers major Travel advertisers
Tensions over piggybacking have been simmering for a couple of years. Companies such as Marriott International Inc., InterContinental Hotels Group PLC, AMR Corp.'s American Airlines and Northwest Airlines Corp. say the use of their names and slogans in the text of other companies' search ads confuses potential customers and increases their cost of doing business. They are particularly upset with Google, which is the dominant player in the search business.
Read the original article here: http://online.wsj.com/article/SB121245191440539815.html
tags: google, ecommerce, emarketing, search-marketing, sem, paid-search, piggy-backing
Posted 06/05/08 by JJ | Filed under: E Commerce and E Business
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