STARWOOD HOTELS & RESORTS LAUNCHES SPGTV.NET, a portal dedicated to the Starwood Europe Africa & Middle East TV channel Starwood Hotels & Resorts launches SPGTV.NET a website based on the TV productions of SPGTV the first lifestyle TV channel designed by a hotel industry and presently broadcasting in Europe Africa and Middle East in more than 280 hotels and resorts, with individually tailored versions for each of the company brands.


SPGTV.net offers the opportunity to watch the best feature stories broadcasted on SPGTV with more in depth information at anytime, adding the possibility of sharing them with friends and rating them according to individual opinion, providing comments, suggesting the next feature topic and instantly booking at a Starwood hotel to directly live the experiences narrated on the reportages.

“SPGTV has proven to be a great success story over the last four years, capturing the attention and the favors of over 80% of our customers and has been awarded in 2007 for creative excellence in Luxury Communication." said Marco Ferrari, Vice President External Communication for Starwood Hotels and Resorts in Europe, Africa and Middle East. "The TV website will give us the opportunity to provide additional connection and inspiration to our customers through an enlarged communication platform."

“With SPGTV.NET, we are moving SPGTV out of the hotels, reaching a global audience and getting more people exposed to the emotional impact of our brands and destinations and fall in love with the beauty, emotion and passion within" said Barbara Prandini, SPGTV Manager. "SPGTV.NET has been created to allow our guest to interact and play with a mosaic structure of colors, rhythm, vitality and humanity, welcoming then to step into the Starwood world.”

With only one click, the SPGTV.NET users will be in touch with the right hotel allowing them to discover and live in the most inspiring accommodations, explore fascinating destinations and indulge in the most phenomenal spa treatments or spoil their taste buds with meals prepared on screen by one of the Starwood Chefs.

SPGTV.NET, a pilot of a Starwood global vision, is the response to the 20 million Starwood customer requests watching SPGTV on the hotel television screens across Europe, Africa and the Middle East, asking to use the Starwood TV channel as tool as a holiday and business trip planning tool.

From Starwood hotels rooms to the guests' laptop, SPG.TV is now accessible everywhere and at anytime on the web to keep its audience entertained and informed on the enriching travel experiences across the globe.

tags: spgtv.net, spg-tv, starwood, hotels, resorts, hospitality, travel, tourism, lifestyle-tv, broadcasting, eame, europe, africa, middle-east