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Moving Beyond Prices, Travel Reviews becoming more important in the buying decision

An interesting article that does a take on the role of reviews on online travel buying decisions.

In a survey this year, Yahoo Travel found that 61 percent of people now go online for vacation recommendations, says Fiona Lake Waslander, the company’s director of product management. “Travel 1.0, when travel planning moved online, was really all about prices,” Waslander says. “No longer are you looking for a hotel just based on a price, but you’re looking at user reviews and user ratings and photos.”

Source: MediaPost Publications - Who Needs a Travel Agent? -

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