Moving Beyond Prices, Travel Reviews becoming more important in the buying decision
In a survey this year, Yahoo Travel found that 61 percent of people now go online for vacation recommendations, says Fiona Lake Waslander, the company’s director of product management. “Travel 1.0, when travel planning moved online, was really all about prices,” Waslander says. “No longer are you looking for a hotel just based on a price, but you’re looking at user reviews and user ratings and photos.”
Source: MediaPost Publications - Who Needs a Travel Agent? -
tags: hospitality, travel, tourism, online, ecommerce, ebusiness, travel, purchase, bying, reviews, online-reviews, travel-reviews
Posted 10/21/07 by JJ | Filed under: E Commerce and E Business
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