Group Travel has definitely HUGE potential for online booking channels. The various old and new chain tools targeted at this need are a testament to this fact..as are the new initiatives by 3rd party bookers and merchants to make online group bookings easier. We still have a long way to go in terms of making the process intuitive and hassle-free though..!

JJ

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(Reuters) - Online travel bookers are beginning to court group travelers, customers they previously ignored because of technological limitations.

Experts say the thrust by Internet companies into the group travel market is new, but is shaping up to be a rich frontier for the highly competitive business in which bookers must distinguish themselves by anticipating travelers' needs.

"Group travel is very much a nascent part of online travel," said Henry Harteveldt at Forrester Research, an independent technology and market research company.

Read the original article here: Business Article | US