Starwood Hotels & Resorts has just launched a new website www.starwoodpro.com to cater exclusively to the information and booking needs of a wide and important travel professional base. The official blurb:

Why we’re here: To make matching specific client requirements with the perfect hotel effortless. How we’ve done it: By putting you first. Created by professionals, for professionals, StarwoodPro puts the information and tools you rely on most – the ability to research locations, dynamic search that helps pinpoint the right properties, and a booking shortcut tool – all in easy reach. We’ve also included textural information – such as vivid descriptions of each of our brands and local area information so that you can unite clients with hotels that will not just meet, but exceed expectations.

Visit www.starwoodpro.com for more

The site also lists what's expected in the future: "On the Horizon"

Working to help you open more hotel doors to your clients, StarwoodPro is looking to do more – provide more tools, more information about our properties, and finding more ways to help you help your clients. Some of the things we’ll be adding in the future:

Enhanced Travel Professional Education – We're focused on helping you find more ways to use Starwood’s brands to build your business. We also want to get to know you, as well as help you get to know us and each of our brands.

Travel Professional Rates – Stay with us! We’re working on enhancing our current discounted rates for Travel Professionals to give you more opportunities to stay at our hotels and resorts worldwide at preferred rates.

Rewards Program – We've got something cooking that may just motivate you to book any one of our 825 + hotels and resorts.

Special Events – Celebrations and business go hand in hand, and we will have a lot to celebrate as we launch new brands and open new hotels.

tags: starwood, travel, professionals, travel-agents, tour-operators, hotels, resorts, hospitality, tourism, website, ecommerce, online, internet, bookings, book, hotel-bookings, information