Marketers having second thoughts about Second Life - Starwoods Aloft pulling out
Marketers are finding it hard to sell their products and services in a virtual world, as a recent report in the Los Angeles Times states. With a low active user count and low tendency of Second Life users to make purchases online, savvy companies who purchased & developed land in the virtual world are re-considering their investment. Even Starwood's Aloft brand, the first hotel to enter the virtual world is pulling out and donating its land to charity... the virtual Aloft was a great way to gather feedback that could be implemented in the real world hotels, but now thats done, there doesn't seem a more 'compelling reason to stay', as Brian McGuinness, vice president of Aloft says.
tags: wane, decline, pull-out, marketing, aloft, hotels, resorts, starwood, second-life, virtual, community, social, cgm, social-media, 3D
Posted 07/17/07 by JJ | Filed under: E Commerce and E Business
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