According to iPerceptions' Hospitality Industry Visitor Satisfaction Report for Q4, visitors to the InterContinental Hotel Group's website are more satisfied than the hospitality industry average.

Across all IHG brands, the content dimension was a prominent area of strength. Visitors resoundingly applauded the relevancy, level of detail, and breadth of the information and content in the IHG sites. Moreover, visitors to the IHG sites indicated the site(s) were easy to use and very well structured. This led to an adoption rating that was close to half an iPSI point higher than the industry average, which is predictive of site referral and likelihood to return. The three attributes included in the adoption index are key barometers of a site's ability to foster brand loyalty, cement its status as a starting point for hotel research, and encourage repeat visits

The release does not state which hotel chains are ranked with or above the InterContinental Hotels Group though.

About iPerceptions
iPerceptions is one of North America's leading web-focused customer satisfaction and experience research providers. Its webValidator Continuous Listening solution and its proprietary Satisfaction Index (iPSI) turns thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. Based in New York, iPerceptions' clients include such well-known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels.

About InterContinental Hotels Group PLC
InterContinental Hotels Group PLC of the United Kingdom (ADRs) is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, over 3,700 hotels and 556,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with more than 33 million members worldwide.

tags: hotels, hospitality, online, website, intercontinental, ihg, iperceptions, study, research, visitors, traffic, satisfaction