Health is definitely becoming an important service factor in hotels. Besides ensuring that the hotel health & spa facilities are top-notch, I believe properties can benefit from creative promotions and packaging of these services.

Example: Business travellers often have non-stop gruelling days at work. Why not offer them a package which includes a free massage with upgrade options to full treatments, plus the usual access to the gym, pool, etc.

Also, another great idea would be to help guests stick to their New Year's resolutions! A lot of us promise ourselves a healthier lifestyle in the new year..keeping this may be more difficult if you're travelling. Hotels can help out by offering health packages including special healthy-eating menus, gym & health club access, spa, yoga or other treatments to make a wholesome experience.

JJ

---
Hotels including Hyatt Hotels & Resorts, Hilton Hotels and Westin Hotels & Resorts are touting their exercise facilities to health-conscious travelers by upgrading or expanding facilities, and offering programs and equipment for in-room or outdoor workouts. "People are health-crazed today, and fitness facilities are what customers want," said American Hotel & Lodging Association President Joe McInerney.

Read the original article: USATODAY.com