Hilton Hotels plans to take the Waldorf Astoria brand to the world

Hilton Hotels, owner of the Waldorf since 1949, plans to turn the hotel into a brand that can be spread around the planet, starting with a project now rising amid the slash pines just outside Walt Disney World.

"We are looking at every major city in the world," said David Greydanus, senior vice president for brand management with Hilton's The Waldorf-Astoria Collection. "Our goal is for people to think not only of the Waldorf-Astoria in New York, but of the Waldorf-Astoria as a brand."

Read the whole story on the Orlando Sentinel

Posted 04/19/07 by JJ | Filed under: Development