Marketing with a Personal Touch

Sending personalized cards to clients is a great strategy. And online services let you create them with a few clicks

In order to maintain a personal connection with his clients, computer consultant Dennis Deery sends them cards several times a year. These aren't generic Christmas or thank-you cards; instead, Deery, who is also an accomplished photographer, mails out greetings that feature his shots of rural landscapes along with personalized messages inside. "As a one-man operation, one of the biggest things that I can provide is personal service," he says. "People know who they are dealing with, and I use cards to build on that."

Read the original article here:Marketing with a Personal Touch

tags: marketing

Posted 12/24/05 by hotelguru | Filed under: Sales and Marketing