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This is how advertising should be - the Honda Rube Goldberg Machine Commercial



This ad has been doing the rounds on the Internet for quite a while now...but when someone sent this to us by email today, we just couldn't resist posting a tribute...to inspiration and true creativity.
Everything you see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, some people in the crew were ready to change professions.

The film took three months to complete. It is two minutes long. It cost a reputed six million dollars to produce--including engineering.

However, this clip is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the estimated costs.

There are six and only six "hand-made" Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two hand-made cars.

When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.

They fell off their chairs when they found out there were no graphics. It was for real!

Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet.


Video Source: Google Video | Info Source: Email

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