Online Ad Spend increasing rapidly - Britain leads the way

An interesting article with the New York Times that outlines the rapid growth of online ad spend, esp in Britain.

Online advertising is racing ahead in Britain, growing at a roughly 40 percent annual rate, and is expected to account for as much as 14 percent of overall ad spending this year, according to media buying agencies. That is the highest level in the world, and more than double the percentage in the United States.

Read the article HERE

Posted 12/05/06 by hotelguru | Filed under: E Commerce and E Business