Westin Hotels and MSN to offer '5-Minute Vacations' online

MSN and Westin team up to offer web surfers 5 minute vacations online

In keeping with the lifestyle marketing approach and following up on the 'Breathe' and White Tea Scent campaigns, Westin Hotels & Resorts is now launching "5 Minute Vactions" online. This ad campaign, created by MSN implores visitors to take a break and enjoy soothing music and visuals of nature, cityscapes, etc.

"The program, called Westin Sights & Sounds, was created by MSN. Consumers who visit MSN's network will see ads imploring them to take some time out to relax. The idea, said Sue Brush, svp-Westin Hotels, is to provide an experience that consumers will link to the brand. "They might say, 'Maybe the next time I travel, I'll consider Westin," said Brush. The company will determine from incremental online bookings and other measurements, how well the campaign is working, she added."

Read the original article: New Media: Westin, MSN Offer '5-Minute Vacations'

Posted 12/05/06 by hotelguru | Filed under: E Commerce and E Business