A great analysis of costs and things you need to watch out for when it comes to Online Marketing.
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By now, you have probably received your 2006 marketing budget and are planning how to spend it. For many marketers, it may not be as much as hoped. Let me tell you a secret: your marketing spend is in actuality a lot greater than that number you received from finance, particularly if you're only responsible for the online marketing.

The trend is steady. Online marketing budgets are rising at a healthy rate. But marketers must understand online marketing's total cost as well as its role in the marketing mix. Costs for many online marketing functions, such as Web site development and server and site management, may not flow into a marketing budget.

Read the original article by Heidi Cohen: Online Marketing's Hidden Costs