Sheraton Hotels & Resorts, the leading brand by Starwood Hotels & Resorts continues to lead the way on the Web Marketing front by embracing new web, travel and guest preference trends. The "Share & Belong" campaign was a huge success, with Sheraton guests sharing their travel experiences and photographs on Sheraton.com.

Now, Sheraton.com has set the bar even higher for the hospitality industry...as far as embracing the web and Travel 2.0 trends go. The company now features a Vacation Ideas section, incorporating a buzz cloud based on travel stories submitted by guests; a Special Offer Search Engine; RSS Feeds; Recommendations; Interactive maps and weather by geo-location...and even an introduction of 'Total Cost Pricing', where guests can see all applicable charges and taxes before making a booking!


Vacation Ideas - Guest Gallery Buzz
http://www.starwoodhotels.com/sheraton/resorts/index.html

Special Offers Engine:
http://www.starwoodhotels.com/sheraton/offers/index.html



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Leveraging online user-generated content in the hospitality industry