Secret gets out on marketing's new way in

Buzz marketing has gained prominence as marketers target consumers who tune out traditional ads but value personal advice. The industry relies on ordinary people hyping products in exchange for goods such as hats, T-shirts, gift certificates and compact discs.

Their tactics include recommending products to close friends, posting online reviews or chatting up strangers on a bus. Some agents talk loudly so as to be overheard. Others urge store managers to stock products.

Read the article here by Kristi Arellano: DenverPost.com - BUSINESS

tags: marketing

Posted 12/24/05 by hotelguru | Filed under: Sales and Marketing