InterContinental Hotels to create mini-movies to market hotels
Read the entire story here: InterContinental Hotels Books TurnHere for Branded Web Films :: Hotel News Resource"In the hopes of getting people into its swanky rooms, InterContinental Hotels and Resorts is aiming the camera at what's outside of them. Local online travel video producer and distributor TurnHere has begun producing short Web films about each of the lodging company's 140 worldwide hotel locations....The hotel's sponsored mini-movies will spotlight sights and places of interest surrounding each hotel. Keeping with TurnHere's mission to harness the charismatic appeal of neighborhood characters, the InterContinental flicks will be narrated by each hotel's concierge..."
tags: intercontinental, TurnHere, marketing, hotel, hotels, resorts, hospitality, web-films, web-movies, movies, films, concierge, destination-marketing
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