Starwood has scored another marketing win, with Starwood Hawaii introducing seven mini-dramas to promote the hotels online - these can be viewed online as well as downloaded for the iPod!

Starwood Hotels & Resorts Hawaii has created seven independent dramatic films set on and around its seven properties in the islands, complete with central characters, original music and storylines. Despite their aim to lure travelers, the films have little mention of Starwood's brands, such as Westin or Sheraton. The shorts are distributed to travel agents on DVDs and posted online at Google video and YouTube.com, where they have received about 1,000 views each in the first two months.

You can also check them out here:
DETOUR: Two strangers - a free-spirited young woman and an uptight businesswoman meet at the The Royal Hawaiian. Together, they share a day of adventure and self-discovery.



KISMET: In a story about serendipity, a man stumbles upon a ring while vacationing at Sheraton Maui Resort. In the days to come, he finds the owner of the ring and much more.



A WILD RIDE: A little girl on a family vacation in Hawaii loses her favorite stuffed toy. The toy, picked up by different vacationers, experiences a day of Hawaiian adventure.



DAY BY DAY:A broken relationship between a dad and his daughter is rejuvenated when they take a trip to The Westin Maui Resort & Spa.



SAM & TAKA: East meets West in this nostalgic story about two nine year old boys who meet in Hawaii, get to know each other and share cultural experiences.



TO JAMES WITH LOVE: A young woman finds a trinket box containing a love letter from her grandma. With this treasure trail in hand, she journeys to Hawaii, discovering her grandparent’s love story.



THE REVIVAL:A fashion designer suffering from a creative block embarks on a Hawaiian vacation. Soon, what was meant to be a normal vacation turns into a reinvigorating journey.



Official URL (view / download for iPod):
http://www.starwoodhotelshawaii.com/films.cfm

Read a related news article:
Starwood using short online dramas to market hotels

tags: business, marketing, TV, entertainment, drama, starwood, hotel, hotels, hospitality, resorts, hawaii, wild-ride, day-by-day, sam-and-taka, to-james-with-love, a-wild-ride, detour, kismet, the-revival, starwood-hawaii