The Million Dollar Idea and recycled creativity

Alex Tew kicked-off the pixel advertising concept and made a million dollars in the process. It's a fact that imitation is the sincerest form of flattery...and successful ideas will yield a ton of imitations. Since the euphoric success of this simple but effective idea, it seems that almost every other webmaster has adopted the concept...perhaps on their way to their dream fortunes. But how many have actually succeeded?
I've even seen hospitality sites starting to adopt the idea, e.g. Hotelier.com (more), some with different approaches like free sections, enlarged views of ads, etc - but overall, most sites that have adopted this technique have very little to show for their enthusiastic efforts. The very reason that the idea was so popular and performed as it did was because no one had done it before...and this generated a tremendous amount of free publicity. This being the case, just how does once recycle the creativity of this concept and make it work...again?
Do you know any examples of this idea where it was just as or almost as successful?
tags: million-dollars, creativity, online-marketing, business, hospitality, hotel, hotels, million-dollar-homepage, recycled-ideas
Posted 09/12/06 by JJ | Filed under: Ideas Innovations and Best Practices



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