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The accuracy of Google Adwords

Brandt Dainow writes about Google Adwords accuracy when it comes to reporting traffic generated and offers an experiment, with the official response to his claims included. Small discrepancies are to be expected in tracking and reporting, of course, but the author claims it's the addressal of these issues that makes the difference.
"I have asked Google how accurate they consider the system to be. So far they have declined to provide any answer, so they haven't actually claimed 100 percent accuracy. Let's give Google the benefit of the doubt and consider the possibility that AdWords' click count is 99 percent accurate. This would make it the most accurate web analytics technology on earth by a long stretch. It would also mean it had mis-billed over $60 million last year. If it was 95 percent accurate, then it mis-billed $285 million last year."
Read the full article here: iMedia Connection: How Accurate is Google AdWords?

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Posted 08/31/06 by hotelguru | Filed under: E Commerce and E Business

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