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Hilton wants full booking capability in Chinese by 2008

Hilton Hotels are looking to offer a fully Chinese-capable booking solution by 2008...this should move beyond offering just static content in Chinese to fully integrating the booking process into the language as well.
"Hilton introduced a pilot Chinese website, hilton.com.cn, in July this year. The company expects full booking capability in Chinese language to get completed by 2008."
Hilton is also looking to emphasize direct distribution through its branded websites, while still keeping an eye on the developing chinese search and meta-search market with Google and Baidu.
Source: Hilton gears up to offer full booking capability in Chinese language by 2008

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Posted 08/26/06 by hotelguru | Filed under: E Commerce and E Business

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