Leveraging online user-generated content in the hospitality industry
John Bray's (PhoCusWright) article on online user-generated content outlines how some switched-on online marketers are moving beyond the "stonewalling" approach to social media and user-generated content...to embracing and using the same to generate traffic, credibility and a "real" image online. Great initiatives in the hospitality industry include fourpoints.com, with its sleek, simple search-engine inspired interface and sheraton.com, with its superb, high-visibility user content (where guests share their stories and experiences with Sheraton hotels around the world). Hotels and chains are also starting to embrace review sites like TripAdvisor.com, e.g. Movenpick Hotels & Resorts.
Visit http://www.phocuswright.com for the original article.
tags: user-generated-content, hospitality, social-media, starwood, four-points, sheraton, movenpick
Posted 08/24/06 by JJ | Filed under: E Commerce and E Business
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