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Google Adsense - making the most out of colors and placements

The Google Adsense Blog gives some great tips and advice on ideal ad placements, colors and context. Also an interesting post on Heat Maps and how optimal placement influences clickthroughs.
"Tip: ... Their design should be determined with respect to their surroundings (your site) and their viewers -- your site's users.
Blending your ads in with the color scheme of your site decreases ad blindness and in most cases can increase revenue. However, you should always keep in mind how your users will respond, and test what colors your users will respond to. (Sometimes it's okay to stand out a little.)..."
Read more: Inside AdSense
Also check out the Adsense Game by Joel Comm at http://www.theadsensegame.com/

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