Aloft Hotels to Be the First Hotel Brand to Open Its Doors in Virtual Reality

"This September, aloft, A Vision Of W Hotels(SM), will become the world's first hotel brand to place a 3-D computer generated replica inside a virtual world when it debuts an aloft hotel inside the popular online game Second Life. A virtual environment in which players create digital alter egos and exchange virtual currency for digitally rendered goods and services, the Second Life metaverse is currently inhabited by more than 350,000 people worldwide."