Brand Names You Like to Live Inside: Strategic Name Development Product Naming Blog

William Lozito from Strategic Name Development takes a look at hotel brand names:

"The names that seem to dominate the industry are synonymous with office parks and strip malls. Hilton%u2019s Homewood Suites and Marriott%u2019s Residence Inns for example. But Starwood Hotels & Resorts Worldwide Inc is honestly trying to revamp the product offering and gives us what I think are the best names in a pretty stale sounding industry."

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Posted 06/13/06 by hotelguru | Filed under: Sales and Marketing