Five-Second Ads and online marketing - future or fad?

"In general, Internet video services rack up minimal revenue today ($200 million in 2005), but market intelligence firm IDC estimates that by 2010, revenue for the category will reach $1.7 billion. Advertising will account for almost half (46%) of that 2010 revenue, according to a report this month by IDC analyst Josh Martin.

"When kids watch videos on the Web, they're not watching TV, so increasingly as their attention shifts from TV to the Web, advertisers who want to reach them will shift too," said analyst Rob Enderle of the Enderle Group. "The popularity of these sites showcases a change in audience behavior.""