Pictures as guest feedback - Photo Elicitation

A great way to receive feedback from your guests - "Photo-elicitation" allows interested guests to give hoteliers a true 'picture' of what they like and do not like using cameras.

"Hoteliers regularly ask guests to fill out comment cards and surveys about whether they are satisfied with their hotel stay. But even when guests do fill out customer-comment cards or respond to surveys, what drives their comments is not always clear.

A technique called photo-elicitation makes it possible for guests to show hotel managers exactly what they see in the hotel-both their likes and dislikes. A new research tool issued by the Cornell University Center for Hospitality Research demonstrates how photo-elicitation operates."

Source: Cornell Study Says a Picture is Worth a Thousand Words When It Comes to Guest Comments