Reaching rich and high net worth customers on the internet

Milton Pedraza sheds some light on how businesses and online marketers can reach and target a high net-worth base of clients on the internet. Surprisingly, rich Americans tend to be heavy web users and are quite savvy to new trends and online concepts - of course security, spam and other concerns are crucial points to be addressed by marketers. In terms of online ad spend, the article recommends a heavy emphasis on search advertising.

"Email is still, by far, the killer application for the wealthy. Ninety-two percent tell the Luxury Institute they frequently use the internet to send and receive email. The second most popular use cited by the wealthy is checking news and weather (58 percent). Other frequent uses include planning travel and making reservations (42 percent), and paying bills (40 percent)."