Going in for the kill on Group Room Revenues

Carol Verret discusses the effect of the improved hotel economy and the effect on Group Room revenues - the healthy growth and strong demand guarantee good times ahead for Sales, but how can Sales Teams maximize revenue and go in for the kill?

She offers advice on some common issues which occur in such a scenario, like letting go of old accounts that insist on sticking to old rates, mining for higher rated business, looking beyond the 'will they still like me?' factor and more.

Read the article: Selling Up! Taking Group Room Revenue To A New Level! - By Carol Verret :: Hotel News Resource

tags: sales

Posted 02/22/06 by JJ | Filed under: Sales and Marketing