Word of Mouth Marketing with Blogs and iPods

Leah Woolford discusses the power and effect of Work of Mouth Marketing and the role that Blogging and iPods / Podcasting play in today's Marketing and PR world. These are developments and technologies no "e" savvy marketer can ignore - and adopting these the right way can go a long way in terms of maintaining and building on your marketing/PR base.

"In the past couple of years, the hot topics were CRM (Customer Relationship Management) or eCRM -about making sure that you manage customer relationships and marketing. Today and tomorrow, one of the hottest topics is Word of Mouth Marketing online, as it crosses all demographics and proves to be one of the most effective ways to build brand equity online and extend reach and response."