More bookers are choosing to go direct to airline and hotel websites

Good news for Airlines and Hotels.. Stephen Bleach of the Sunday Times takes a look at the growing surge in online bookings and the choice between booking direct vs. third parties.

The verdict, it seems looks promising for airlines and hotels - while 3rd parties offer enticing guarantees and promises, it is often better to book direct for the best rates. 3rd Parties are an excellent source of research though...and with the new breed of slick meta-search engines like Kayak, Dohop, etc leading the way, direct hotel and airline sales look even more lucrative.

Read the article: You paid how much? - Sunday Times - Times Online

tags: hospitality

Posted 02/06/06 by hotelguru | Filed under: E Commerce and E Business