What Your Worst Customers Teach You About Loyalty

Jill Griffin looks at what insights even our worst customers, or the more disloyal ones can provide into the issue of "loyalty". Some of the types discussed include:

Rule Breakers: Not Playing Fair,
Churn Makers: Unwittingly Encouraging Volatility?,
'Bought-Aways': Lowest Price at a High Cost and
Variety Seekers: Easily Bored but Important

Read the whole article here: What Your Worst Customers Teach You About Loyalty | MarketingProfs.com

tags: hospitality

Posted 01/28/06 by JJ | Filed under: Service Quality and Issues