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Starwood Hotels' New Brand - Aloft - sees applications roll in

Starwood Hotels and Resorts Worldwide announced at the Americas Lodging Investment Summit (ALIS) in Los Angeles this week that it has received five applications from developers to build Aloft Hotels, a select-service brand Starwood unveiled last summer that focuses on Gen X travelers.

Read the whole article here:Starwood Receives Five Applications for Aloft Hotels

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