Former Starwood chief launches luxury hotel brand

USATODAY.com and Reuters report that Barry Sternlicht (former CEO of Starwood Hotels & Resorts) and owner of Starwood Capital Group, plans to launch a new luxury hotel brand to compete with St.Regis. The new brand will be named Crillon and it's flagship will be the Hotel de Crillon in Paris, which was acquired with the Societe du Louvre acquisition earlier this year.

Read the whole story here: USATODAY.com - Former Starwood chief launches luxury hotel brand

tags: hospitality

Posted 01/24/06 by JJ | Filed under: Development