Word of Mouth Marketing in Five Easy Steps

A great article that discusses ways to utilize Word of Mouth marketing, with 5 steps titled "Talkers", "Topic", "Tools", "Take Part" and "Track"
---
Excerpt:
Word of mouth marketing (WOM) is an umbrella term for dozens of techniques that can be used to engage and energize customers. WOM includes viral marketing, blogs, communities, loyalty programs, and other techniques that get customers talking about your products.

In many cases, WOM isn't actually "marketing" at all. It's great customer service that earns customer respect. And it's fantastic products that get customers talking about you.

Read the whole article here:Word of Mouth Marketing in Five Easy Steps | MarketingProfs.com

tags: marketing

Posted 01/21/06 by JJ | Filed under: Sales and Marketing