E-Mail Hits and Misses

Consumers request plenty of product information by e-mail. Unfortunately, many do not get what they ask for.

According to responses compiled by Quris from more than 2,500 consumers on a Harris Interactive panel, a gap exists between the information consumers ask for by e-mail and what they get.

Surprisingly, although 77% of consumers report wanting to receive offers from marketers — and you would think that is exactly what marketers would want to send — only 8% reported getting them.

Read the whole article here: E-Mail Hits and Misses

tags: ecommerce

Posted 01/21/06 by JJ | Filed under: E Commerce and E Business