Online hotel marketers are looking for direct conversion

With predictions that online advertising will grow to $18.9 billion by 2010 and assertions that the ROI for online advertising is second only to direct marketing, attendees to the recent Hospitality Sales and Marketing Association International (HSMAI) Travel Internet Marketing Strategy Conference, held at the Sir Francis Drake Hotel in San Francisco, CA, were urged to protect their Web sites and their consumers who are being attacked by traffic diversion, identity theft and fraud.

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Posted 12/20/05 by hotelguru | Filed under: E Commerce and E Business