The Feathers Fly as Sheraton Starts a Worldwide Pillow Fight

Unique Online Technology Enables Visitors from Shanghai to San Francisco to Pick up a Pillow and Join the First Ever Virtual Pillow Fight at Sheratonplay.com and Multiple Other Sites Technology Enables Visitors to Book Reservations While They Play

The feathers are flying as Sheraton Hotels & Resorts starts a worldwide pillow fight through the use of unique online technology showcased at a new interactive website, Sheratonplay.com. The site invites visitors from across the globe to pick up a pillow and join a live virtual pillow fight, while simultaneously enabling them to book reservations or search travel options. Sheratonplay.com, developed to support the brand's goals to bring people together and allow them to interact while traveling, uses online technology in an unprecedented way by enabling multiple web users to interact "live" simultaneously on the same or multiple web pages.

Posted 01/12/08 by JJ | Filed under: Ideas Innovations and Best Practices