Hotel Internet Marketing in 2009 - 6 Experts and Bloggers share their thoughts and best practices
This year promises to be a challenging one for hoteliers. The internet offers a great source of inspiration and a superb platform for efficient marketing. Here is a collaborative document that shares the thoughts, ideas and best practices of 6 hospitality industry experts and bloggers on the key developments and recession-beating tips for 2009:
As we mature into the Web 2.0 world and slowly inch our way to a more Semantic web, technology has made collaboration, connectivity and finding what you want easier than ever possible before. Combine available technology with the challenges posed by the Recession and the timing for a Revolution of “Choice” is absolutely perfect!
Today, hotel guests have the option of various online tools that aid transparency, search and booking. However the research and booking process can still be pretty clunky and fragmented. I believe we need to move beyond the era of Search and Booking Engines to building superior “Experience Engines”.
The Hotel Tweetosphere - Hoteliers take to Twitter to connect with guests
The Hotel industry has always been sluggish on the uptake when it comes tech trends. Now, with the recession beating down the door, hoteliers may just have to get creative like never before. Social media, reputation management, blogging, etc are all fair game which have only a few early takers. However this number is likely to rise as more marketers look for new, lower cost ways of guest engagement. Here is an article from HoteleMarketer.com on the Twitter basics every hotelier should be familiar with...
